MA STUDIO PROJECT Date Posted: 12/01/2021

Written and Ilustrated by: Emily Kelly Blog: 0001

My first project title is Mapping the Terrain. My chosen word was Empirical Research[1]. The meaning of Empirical Research is a type of methodology that makes verifiable evidence arrive at research outcomes. The project includes the main four subjects which shape the overall meaning of evidence (demonstrative, real, testimonial, and documentary). My final design is a short animation with a sequence of images. The Animation will show how I have turned a complex definition into a qualitative metaphor by using one sentence to simplify the meaning of Empirical Research. “System of Evidence” a simple and effective sentence that brings together what I would like the project to be aimed towards. The idea of communicating Empirical Research came to me after I had gathered my findings of research and exploration. The word ‘evidence’ made me think of crime and forensic science, also known as criminalistics, mainly on the criminal side during criminal investigations. Which is where I wanted to take the project. This project took place as I was currently watching a few documentaries and programmes. These were useful as it helped further my knowledge of what I was already researching for. I was inspired by what I have seen as it helped me illustrate ideas in the direction that I wanted to take my project. After gathering my research and resources, I learned during feedback that it's not all about the way we make things. It’s the meaning behind what we have made. Being someone who jumps straight into the creative making side of things, I realised it was important for me to change the way I process my findings. By this I mean approach my creativity differently. Stripping back the way I usually work and making a clear statement in a style of methodology. Reduce the clutter. Throughout the project my thought process was to make sure not only could I understand what Empirical Research was about, but it was a clear statement for those who didn’t understand, would then understand just by watching a short clip. The overall look, from the x-ray vision, graph charts, research, crime-scene photos, notes, and sources all had a relative meaning in forensics and finding evidence. All pieced together I was able to create a visual identity of Empirical Research. I chose to use a neutral and balanced colour scheme, Pantone colour chart, to keep the project conservative and formal, yet adding a splash of colour to make the parts I wanted the audience to see, stand out. I also choose cursive text, I’m not normally one to use this style of handwriting but I believe was a good choice as it's an indicator of intelligence and it processed a dialogue that is quite engaging between the two ideas. Evidence and Research. After finalising my project I was quite happy with the outcome, however, I asked myself whether or not an animation would get what I wanted across to an audience. I thought it was important to try it out. I found it was an interesting way to communicate the meaning behind the word and making it short and simple is an easy-to-perceive way of understanding it. Short and sweet. I was pleased with the way this project turned out as it had a sense of lucidity.

As an artist, I feel as if I need to find new ways that will describe me as an artist and an individual. Finding both will also allow me to connect and build connections with the world for as long as I can. My second project title is Human Geography[2]. The meaning of Human Geography deals with a branch of geography that associates with humans. Such as their relationships towards their community, culture, economics, and the way they interact across their locations by studying where they go and recording what they know. I was particularly interested in this project because it allowed me to stick with the research I found, along with putting my stamp on it. From gathering research and inspiration, I was inspired to create a timeline. I knew that I wanted to use animation and animate my illustrations. I realised that it was a good way to make it my own personal human geography by telling a story of my day to day life through illustration. Animation is a subject that I would like to include in my practice. I have not yet mastered the full techniques of animating my work, but it has been a learning experience, and each day I find myself understanding more about the techniques. This project has allowed me to work differently and push myself further, it has made me think more critically about the way I work. It has helped me to expand. With everything going on in the world at the moment, Covid-19, and everything around me. I wanted to make something that influences me. That gets me up in the morning. Looking at things that surround my life and making it my own. I’m still asking my self why did I choose this idea and what’s the message in my animation. Why these particular illustrations? Why have I illustrated them to be the main focus of my project? I can tell you that I wanted a distraction, to focus on a project that I can connect with and make it as light-hearted as I can in a quirky and out of the ordinary way. I think the quality of making a light-hearted animation was important. It makes people think, and I want people to interpret their conclusion when watching the animation. Again, I bring up the topic of covid-19, a pandemic that has taken a toll on each and everyone one of us. It has given us the opportunity’s to realise what we miss and what we love to do. A struggling time for some but escapism from the world for others. This animation reflects how my life has slowed down yet it's become so unorganised in an unusual way. This animation represents how one person's life has become due to covid 19. All pieced together I was able to create a visual identity of Human Geography in my way. I used a colourful pallet which allowed me to create individuality and flare through the animation. I enjoy using colour in my practice. There was something about using these types of colours on a simple textured background, which I think made my animation stand out and gave it character. After completing the illustrations and putting them all together It started to form a narrative. A narrative that I believe demonstrates organic materiality. As you have or will see, my project is personal yet it seeks a level of connection towards an audience through their human geography. To introduce what goes on in our lives which are not to be solved, but to be left open to a variety of possibilities. I want to make people think and relate. An escapism from their lives by looking at another. The visual language of bringing a homemade feeling as if it was the inner child was free to draw their day and then making them come alive. A journey through the eyes of another. I focused on keeping my frames as close to a solid timeline as I possibly could. I kept the things that go on take some time running a bit longer in my animation to give the audience a sense of what’s important to me. It also enables a chance for the audience to see and understand what’s going on through the animations.

Overall, these projects were really fun to do. They both made me think differently. I felt as if these projects both encouraged a new way for me to critically think about and ask myself questions where I have to explore to find answers I need to find. I found critically thinking about my work has an interesting take on weighing both pros and cons in my practice. It has made me start to think more about why I’ve chosen this practice and where my role will fit. I always wanted to push myself within my practice and think more. By being more intelligent when answering questions from others also well as my own. Pushing the boundaries when it comes to making my art within illustration and graphic design. Finding elements of emergent design which also refers to the ability to adapt to new ideas, concepts, or findings that arise during the process of experimentation and creativity. I hope knowing what I’ve learned now will help me in future projects and stick with me throughout my practice. Not only do I think this will help me develop my work but also help me develop myself as an artist and find out where and what I want to do in the present but as well as the future.